HELIOT EMIL: The Pressure lab

This project was developed as part of an academic brief exploring the Visual Integrated Communication approach, using the fashion label Heliot Emil as a case study. The objective was to design a concept-driven omnichannel communication strategy aligned with the brand’s identity and Fall/Winter 2025 collection.

The project followed a full communication workflow, including brand conceptualization, market and retail analysis, art direction development, and the creation of omnichannel creative assets. This involved analyzing the brand’s ethos, pathos, and visual language, studying the FW25 collection in relation to trend forecasting (WGSN FW25–26), and defining a strategic retail context.

The proposal culminated in The Pressure Lab, a phygital installation designed as a tension-driven sensory retail experience, alongside a series of renders, social media visuals, and e-commerce mockups that translated the concept across physical and digital platforms.

* This is a curated extract of a larger body of work, focusing on the most significant ideas, visual moments, and final outcomes.